Content Marketing Strategy for Lead Generation

Content Marketing Strategy for Lead Generation

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Content Marketing Strategy for Lead Generation

The Lead-Gen Content Marketing Funnel

Map out the buyer's journey for a specific service/product

Mapping the buyer's journey (Awareness, Consideration, Decision) to content formats. Defining a "qualified lead" for your business. The role of content at each stage (TOFU: Top of Funnel, MOFU: Middle of Funnel, BOFU: Bottom of Funnel).
Strategic Topic Clusters & SEO for Lead Gen

Moving beyond single keywords to topic clusters (Pillar Page and Cluster Content model). Identifying high-intent, commercial investigation keywords. Competitor content gap analysis.
Creating High-Converting Content Assets

TOFU: Blog posts, infographics, educational videos. MOFU: Case studies, webinars, whitepapers, product comparisons. BOFU: Free trials, demos, detailed spec sheets.
Write the outline for a TOFU blog post designed to attract a target audience and a MOFU case study designed to build trust and capture leads.